Seabound
Service
Founder Profiling, Corporate PR
Industry
Climate Tech, Mobility
(Overview)
If shipping were a country, it would be the 6th largest producer of greenhouse gases. To combat this escalating issue, the International Maritime Organization has set a target of cutting carbon emissions by 40% by 2030. Seabound, a climate-tech startup creating innovative carbon capture devices, can help container ships meet these targets. R. Agency was briefed to raise awareness of Seabound’s technology and its future possibilities amongst operators, ship owners and the wider investment community.
(Project Details)
Utilising the insight that the shipping industry needs to reduce carbon emissions by 40% by 2030, R. Agency crafted a strategy that showed the urgency of the news. To make a big bang in the press, we carefully communicated the story of the maiden voyage and what that could mean for the future of shipping as an embargoed press release announcement to national, tech, and shiptech trade press. We paired this with founder interviews with CEO Alisha Fredriksson, as well as ongoing expert commentary and thought leadership.
Seabound is a climate-tech startup building patented carbon devices to capture up to 95% of container ships’ carbon emissions. As a startup in its infancy, R. Agency was briefed to give Seabound a much larger voice relative to its scale, positioning the brand and founders as key players in the shipping industry and as leading players in the climate tech category. Seabound’s first key milestone, to prove the proposition, was the successful maiden voyage with industry titans Hapag-Lloyd and Lomar. This was an opportunity to demonstrate the viability of Seabound’s carbon capture technology - converting carbon into calcium carbonate (limestone).
Results
Within the space of one month, Seabound increased its share of voice amongst its four competitors from 0% to 91%. Two global press interviews landed with Cheddar News and The Next Web, along with additional coverage in leading scientific, technology and industry publications: Business Green, Ship Technology, Trade Winds, Lloyd's List and New Atlas. Seabound is now developing full-scale systems to capture 50 tonnes of CO2 per day, with plans to deliver the first commercial systems in 2025.
