Project Everyone
Project Everyone is the not-for-profit organisation behind the identity of the UN Sustainable Development Goals (SDGs), which has since dedicated its efforts to accelerating progress on the Goals. The brief from Project Everyone was to create a comprehensive impact report to showcase its 10-year journey to help garner support from funders and partners for their next phase of work. The agency crafted a compelling narrative that demonstrated how creativity and collaboration have been instrumental in building awareness, affinity and adoption of the Goals. The report was launched at the World Economic Forum in Davos 2025, reaching key decision-makers at a crucial moment for the Goals.
The project began with a deep dive into Project Everyone's campaigns, initiatives and partnerships from the last decade. To help craft the narrative, the agency conducted interviews with the Project Everyone team and key partners, including the United Nations, Google.org, the Gates Foundation and multiple businesses, creatives and foundations. The process identified eight key themes that showcase the transformative power of creativity - from reimagining how people experience the Goals through immersive spaces to building influential communities that accelerate action. The impact report wove together quantitative results with compelling human stories from Project Everyone's extensive achievements. The agency worked closely with Project Everyone's leadership team to produce a narrative that balanced celebrating past achievements with setting out a compelling vision for the future. The report was launched at Davos alongside Project Everyone’s vision for the next five years, serving as a key tool to engage funders and partners for their next chapter.
In 2015, Richard Curtis - Director, Screenwriter and Co-founder of Project Everyone - put a plan into motion to make the Sustainable Development Goals (SDGs) famous. Since then, the not-for-profit has created campaigns, events, content and learning resources to make an impact on progress for people and planet. Project Everyone sought to document and celebrate 10 years of impact. The report would serve as a vital tool to engage funders and partners in Project Everyone's work towards the Goals’ 2030 deadline.
The document serves as a vital tool for engaging funders and partners to support Project Everyone’s crucial next phase of work to 2030. 1,000 copies of the report were printed and distributed at the World Economic Forum in Davos 2025, engaging global leaders and decision-makers at a pivotal moment for the Goals.
“The impact report brilliantly captures the essence of Project Everyone - blending storytelling and data to showcase the power of creativity. The team brought professionalism, insight, and originality to the project. Its successful launch and very positive reception at Davos 2025 is a testament to the work, and the report will be an invaluable tool in positioning Project Everyone for the next phase of our mission." – Gail Gallie, Co-Founder of the Global Goals Campaign and Project Everyone
