Joby
Service
Corporate PR
Industry
Mobility
(Overview)
Joby, a pioneer in electric vertical takeoff and landing (eVTOL) aircraft, is poised to revolutionise the aviation and travel industry when the business officially launches its groundbreaking aircraft in 2025. As Joby prepares to take flight, R. Agency has developed a strategic approach to introduce Joby and its innovative technology to a global audience. In profiling the company’s visionary founder and highlighting Joby’s significant milestones toward commercialisation, storytelling is used to build anticipation for this revolutionary mode of transport.
(Project Details)
As a newcomer to the aviation industry, Joby needed to generate awareness, recognition and most importantly credibility. R. Agency crafted a compelling narrative centered around Joby's visionary founder and its groundbreaking technology, played out in corporate storytelling, profiling and thought leadership. Key messages were developed around sustainability, infrastructure and safety. For credibility, R. Agency concentrated on securing high-profile placements in and beyond aviation verticals. An ongoing corporate storytelling strategy provides a drumbeat of news as Joby reaches milestones in the runway to commercialisation.
As a newcomer to the aviation industry, Joby needed to generate awareness, recognition and, most importantly, credibility. R. Agency crafted a compelling narrative centered around Joby's visionary founder and its groundbreaking technology, played out in corporate storytelling, profiling and thought leadership. Key messages were developed around sustainability, infrastructure and safety. For credibility, R. Agency concentrated on securing high-profile placements in and beyond aviation verticals. An ongoing corporate storytelling strategy provides a drumbeat of news as Joby reaches milestones in the runway to commercialisation.
Results
Over the last three years of working together, Joby has been propelled into the global spotlight, solidifying its position as a leading player in the electric aviation industry. Profiles and storytelling have landed in top-tier titles, including the Financial Times and Bloomberg. Joby's valuation has surged to over $3bn, reflecting investor confidence in its transformative technology. The company has formed strategic partnerships with major aviation and transportation players, including Delta Air Lines, Toyota and Uber. As Joby prepares to launch operations in Dubai in 2025, it is poised to become a household name and redefine urban mobility on a global scale.
