GetHarley
Service
Fundraising
Industry
Beauty
(Overview)
GetHarley is an online gateway connecting consumers with world-class clinicians and medical-grade skincare products. When the brand landed their Series B, there was an opportunity to position GetHarley as a leading European tech startup. Working closely with Founder Charmaine Chow, R. Agency created a strategy that demonstrated the value GetHarley brought to the medical-grade products category, currently worth $60bn globally, resulting in 15 valuable partner/investor meetings for Charmaine in two weeks.
(Project Details)
Charmaine, Founder of GetHarley, started the business delivering personalised boxes of products en route to work in the City every morning. She experienced the problem of navigating a confusing skincare market firsthand as an avid skincare consumer. The business was fuelled by her own desire to fix the problem - removing the friction between clinician and end user by centralising marketing. R. Agency worked closely with Charmaine to create a strategy that put her story at the centre of comms and clearly spelt out the vision, opportunity and potential for GetHarley. The story was played out across global tier-one business titles with a focus on the US to prime the market for future expansion.
GetHarley is an online gateway connecting consumers with world-class clinicians and medical-grade skincare products. The brand solves a common problem in the medical grade products and aesthetic treatments category, worth $60bn globally, by centralising marketing and allowing clinicians to focus on what they are good at. The brand, which raised $52m, including a Series B led by Index Ventures, briefed R. Agency to land the funding news in a way that positioned GetHarley as a leading European tech startup ripe for growth and expansion into the US market.
Results
The news and narrative landed in seven global tier-one business titles (including TechCrunch, Wall Street Journal and The Times) and created optimum conditions for significant stakeholder meetings hosted by Charmaine in the weeks that followed. In the two weeks that preceded the announcement, Charmaine took 15 valuable partner/ investor meetings, which were set up as a result of the campaign coverage.
