Diary of a CEO
Service
Consumer PR
Industry
Media
(Overview)
Diary Of A CEO (DOAC), hosted by Steven Bartlett, is one of the world’s leading business, lifestyle and entrepreneurship podcasts. Featuring intimate conversations with prominent business leaders, celebrities and thought leaders, R. Agency’s brief spans strategic comms - from an overarching media strategy for the brand and host, to episode and guest specific comms we deliver year round exposure to deliver consistent press coverage to solidify the podcast’s position in market and drive downloads, listens and subscriptions. For the last three years, Diary of a CEO has been the UK’s most downloaded podcast.
(Project Details)
R. Agency’s strategy is audience first - fuelled by data from the DOAC team. To communicate effectively with these audiences and meet them where they are, the R. Agency team creates a bespoke media strategy for each episode, pulling themes and talking points that will resonate and placing content/ exclusives/ assets in the most relevant titles. This is performed bi-weekly, at speed against a pre-agreed framework for earned media.
Diary Of A CEO, one of the world’s leading business podcasts, works with R. Agency to drive earned media coverage for their twice-weekly episodes, positioning the podcast as the premier platform for information and innovation across business, health and wellbeing. With millions of downloads per episode, multiple episodes per week, and valuable sponsors, R. Agency works hard to extract maximum impact from each episode and continue to solidify Steven Bartlett’s position as a thought leader and support ambitious growth targets.
Results
R. Agency has been a key player in positioning the podcast as a primary source for business media commentary, health, wellbeing and entertainment by securing regular coverage in leading national publications and continuing to elevate Steven Bartlett’s profile in earned media. In December 2024, Diary Of A CEO was confirmed as the world’s second-biggest host-led podcast across all platforms.
