what3words’ pioneering system of dividing the world into 3m squares has not only simplified addressing, it has saved countless lives by identifying exact locations for emergency services. By downloading the app and supplying the three identifying words, exact locations can be pinpointed. 

Annually, R. Agency, with the participation of emergency services across UK, push awareness of the app and its value, via the Know Exactly Where campaign. 

To show how what3words can be the difference between life and death, R. Agency employs a case study led media relations strategy, sourcing and placing emotive stories in top tier media thereby driving mass awareness and encouraging download/ usage.  

During Know Exactly Where Week 2022, for the first time, what3words topped the App Charts, overtaking downloads of Google Maps and Waze.