Papier, a direct-to-consumer sustainability startup that boomed during the pandemic, expanded into the US thanks to a $50m Series C funding round led by Singular VC.

R. Agency worked with Papier throughout the process; pre-raise to increase the profile of CEO and Founder Taymoor as he took investor meetings and at the point of raise to announce the sum to UK and US media, priming the market for expansion.

A multifaceted press strategy including corporate storytelling, profiling, thought leadership and finally a funding announcement, saw R. Agency deliver a double page spread in The Times, coverage in Forbes, TechCrunch, Yahoo! Finance, City AM and a live TV interview with Sky News, Ian King Live.